I Heart UD Giving Day, the University’s largest digital fundraising day of the year, will take place on Wednesday, May 5, 2021.
Check out the key messages below as starting points for your various communications about I Heart UD Giving Day. Feel free to add to them or tweak them to fit your specific needs for the day.
TOOLKIT CONTENTS
Questions?
Contact us at dar-comm@udel.edu.
I Heart UD Giving Day is an opportunity for the UD community to collectively support faculty, staff and student-led causes, programs and initiatives that matter most to them. With 100+ projects representing a range of academic, athletic and student life areas, I Heart UD Giving Day showcases the innovative and collaborative passions of our students and faculty—and the resources they need to achieve their goals. Together, the UD community can make a lasting impact for current and future generations of Blue Hens.
Past UD donors were mailed a “Flat YoUDee” cutout and encouraged to take a selfie with it and post to social media using #iheartUD for a chance to win a prize. Amplify this message through your channels using this digital version and printable Flat YoUDee.
For anyone who isn’t able to print out YoUDee, this Flat YoUDee sticker is a convenient way to participate! Just insert the sticker on selfie posts on Facebook and Instagram with #iheartUD.
*Winners will receive additional funds to allocate to the I Heart UD Giving Day project of their choice. Winners will be notified by social media private message by 8 p.m. on Wednesday, May 5 and must respond no later than 11:59 p.m. on Thursday, May 6, or else another winner will be chosen.”
Take advantage of these challenges and matches to collect the most support for your project(s)! Follow along with the hourly challenges and more.
While these dates are subject to change, you may use this communication timeline of general I Heart UD Giving Day messages and audiences to plan around your specific project messages.
- April 16: Save the date emails send to all alumni and donors
- April 30: Selected audiences receive an email for early access to projects (VIPs, volunteers, reunion-year alumni and donors in giving societies)
- May 1-3: These days are clear of I Heart UD Giving Day communications so that you can use one of the days to email your groups.
- May 4:
- Daytime send: Different audiences will receive emailed letters from their respective units about the importance of participating in I Heart UD Giving Day (Athletics, parents, students, faculty/staff)
- Night send: All constituents will receive a "tomorrow is the day!" email that will include a quiz that recipients can take to find their passion I Heart UD projects
- May 5
- All constituents (for whom we have mobile phone numbers) will receive a text message
- 7 a.m.: Kick-off email (all constituents)
- 10 a.m.: Email including a student video (all constituents)
- Noon: Best time for your project specific emails!
- 2pm: An email that will include project updates will send to all constituents except for students
- 7pm: Final email of the day with "last chance" message will send to all constituents
- May 7: Send a thank you email to your fundraising group
Due to the overwhelming number of fundraising projects participating this year, we are trying out a new fun quiz for constituents to take that will help narrow down which projects align with their interests and passions. This quiz will be included in an email on the evening of May 4 to help generate some excitement around the participating fundraising projects. You are welcome to use it in your communications as well!
The following I Heart UD Giving Day messages can be used in your communications materials and social media posts. Feel free to tailor them to make them your own.
THE POWER OF LOVE
On I Heart UD Giving Day, join thousands of alumni, friends, parents, students, faculty and staff by showing how your love for UD can make a difference for Blue Hen students. Together, we can support their commitment to learning, growing and discovering through 100+ projects. #iheartUD
BIG IMPACT
The University’s future is shaped gift by gift, no matter the amount. This year on I Heart UD Giving Day, amplify your gift by adding it to thousands of others and make a collective, lasting impact on the University of Delaware. #iheartUD
You can make a difference in the lives of UD students. Here’s how: Make a gift of any amount to <Project Name> for I Heart UD Giving Day on May 5 and you’ll provide <include impact of gift here>. Your donation will make a lasting impact at UD! #iheartUD
CLOSE TO YOUR HEART
On I Heart UD Giving Day, you can support UD causes close to your heart, including life-changing scholarships, cutting-edge research and innovative student programs. Follow your heart and give today! #iheartUD
Does UD have a special place in your heart? I Heart UD Giving Day is the perfect time to show your love for UD and give back so that future generations of Blue Hens can discover their love for UD, too!
THANK YOU
Thank you, Blue Hens, for showing the love and helping advance the University’s people and programs during I Heart UD Giving Day. You flocked together to make a lasting impact that will be felt for generations to come. You’re the best! #iheartUD
YOU MAKE A DIFFERENCE
What a difference a day can make! Thank you for making this year’s I Heart UD Giving Day a success. Blue Hens flocked together to show your love and keep Delaware first—thank you! #iheartUD
These catchy phrases can be used for email subject lines, article titles, or anywhere else you need a clear call to action.
- Support UD causes close to your heart
- What a difference a day can make
- Follow your heart
- Show your love for UD
- Blue and gold pride
- Increase your impact
Here’s your one-stop-shop for the graphics you may need for your social posts, emails and web pages. If anything is missing, please let us know and we can add it!
SOCIAL MEDIA
EMAIL AND WEB
Logos
On each I Heart UD Giving Day project, you will see a “Become a Champion” section. This is an easy way to spread the news about the project(s) closest to your heart and encourage others to do the same! Here’s how:
- Starting April 30, you’ll be able to find your project(s) at udel.edu/iheartUD. Navigate to the project(s) you want to support and click the button underneath “Become a Champion.”
- Follow the prompts to enter and verify your email address and fill out your information.
- Invite others to become Champions, either by inputting individual email addresses or doing a bulk upload.
- In the Champion For field, choose the project you wish to share.
- Enter a custom message in the Personalized Message field to be included with the welcome email.
- Click Send! The champion will receive an email titled “You’re invited to Champion a Cause!” informing them they are invited to Champion your project, which prompts them to initiate their profile set up.