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Jenna Tomasch pitches her startup, Maker Wear, for a share of a $50,000 prize pool for UD ventures.
Jenna Tomasch pitches her startup, Maker Wear, for a share of a $50,000 prize pool for UD ventures.

Showcasing innovation

Photos by Maria Errico and Mikey Reeves

Blue Hen Innovation Fest highlights entrepreneurial spirit of UD students and alumni

Jenna Tomasch has been involved with just about all of the programs offered by Horn Entrepreneurship during her time at the University of Delaware, describing Horn as being instrumental in getting her startup off the ground to where it is today.

“I’ve done VentureOn, Summer Founders, Hen Hatch and Pitch Party,” said Tomasch, a senior honors student majoring in fashion design and product innovation. She’s the founder of Maker Wear, one of four Hen Hatch finalists, which produces protective clothing for makers including a pair of one-size-fits-most overalls meant to be worn over top of clothing.

“Horn has been very impactful in getting where I’m at,” she added. “The financial help was great, but also mentorship from professors and different people that were brought in such as alumni or entrepreneurs in the real world. It has given me tremendous resources to utilize.”

“Especially when you’re young, take risks, go for it, and dream big. You’ll learn a ton of lessons,” said Dustin Parker, UD alumnus and co-founder of data management platform Archie.

These sentiments of both a current UD student and alumnus defined the energy at the inaugural Blue Hen Innovation Fest, held in December at the STAR Campus. Hosted by Horn Entrepreneurship, part of UD’s Alfred Lerner College of Business and Economics, the vibrant event showcased the University’s commitment to fostering a culture of entrepreneurship among students, alumni and the broader Delaware community.

The festival unfolded as a day-long celebration, featuring an Innovation Showcase, inspiring panels and the final round of UD’s premier startup funding competition, Hen Hatch. It also included special recognitions like the Blue Hen 17&43 Most Promising Venture Awards, highlighting the transformative work of UD alumni and students across diverse industries, and the WE Hatch Honor Circle, shining a light on innovative women in the community.

A showcase of bold ideas

The Innovation Showcase, a cornerstone of the event, offered attendees a chance to explore creative projects and startups from UD students and alumni. Among the standout exhibitors was Navicyte Biotechnologies LLC, founded by Michael Donzanti, an iEDH Postdoctoral Research Fellow in the College of Engineering. Navicyte is pioneering a first-in-class drug delivery platform designed to improve the precision and effectiveness of cancer treatments, specifically targeting metastatic cancers.

Entrepreneurship major Cade Krueger, founder of Dress Fragile, also made an impression with his sustainable fashion venture. 

“[I am] passionate about being a part of that change in the future and trying to take something I love and make it less harmful,” Krueger said.

The event also introduced the broader community to startups like chemical engineering major Valter Mello Neto’s Reciclai App, which rewards users for recycling, and entrepreneurship major Alec Boyd and computer science major Nathan Wolf’s Vestra Software Solutions, which streamlines academic advising, reflecting the University’s dedication to social impact and technological innovation, among many others.

Empowering women in entrepreneurship

“Women are greatly underrepresented in innovation and entrepreneurship,” said Dan Freeman, founding director of Horn. “They receive something like 2% of venture capital, but they certainly have no shortage of great ideas.” 

The innovation fest featured two women-focused sessions. The first was the panel on women and funding. Moderated by Laura Gasiorowski, associate professor of entrepreneurship, panelists Holly Flanagan of Gabriel Investments, Anne Shehab of Golden Seeds LLC, Jennifer Rowland of CFO Flex Consulting, and Jennifer Seibert of True Impact Partners shared insights on navigating the challenges of funding startups and provided actionable advice for female founders.

Laura Gasiorowski moderates a panel discussion on funding women-led initiatives and ventures with Holly Flanagan, Jennifer Rowland, Jennifer Seibert and Anne Shehab.
Laura Gasiorowski moderates a panel discussion on funding women-led initiatives and ventures with Holly Flanagan, Jennifer Rowland, Jennifer Seibert and Anne Shehab.

The second session was the WE Hatch Honor Circle. Fifteen trailblazing women were inducted into the 2024 Honor Circle, recognizing their impactful contributions to innovation, entrepreneurship and leadership. The honorees included founders, business leaders and changemakers.

Hen Hatch: UD’s premier pitch competition

Four teams showcased their innovative ideas in the final round of Hen Hatch, UD’s premier startup funding competition, earning thousands of dollars in funding and resources to advance their ventures. The competition was judged by alumni Tate Rarick, Scott Carter, Sueann Hall and Amira Idris Radović.

  • Funky Rat, a sustainable fashion startup by entrepreneurship majors Amanda Membrado and Hunter Wills, transforms thrifted clothing into trendy embroidered and screen-printed pieces. 

  • Heard, Chef! co-founders Evyn Appel, a sustainable food systems major, and alumni Mikey Bocelli, and Tommy Kramer pitched their venture as "Tinder for recipes," offering a swipe-based app that simplifies meal decisions for users and their families. 

  • STEMpathy, founded by mechanical engineering major Kevin Foerster and alumna Claudia McCormick, combines STEM education with empathy training in after-school programs aimed at elementary school students, particularly in Title 1 schools. 

  • Maker Wear, founded by Tomasch, creates protective, customizable clothing for "makers" working in messy or hazardous environments. 

Cofounders of Heard, Chef! Evyn Appel, Tommy Kramer, and Mikey Bocelli won 10 hours in consulting from Placers, 10 hours of consulting from Epic Marketing Consultants, five hours of accounting from Belfint Lyons Shuman, $1,000 in ShopRite gift cards and $7,000 from the judges.
Cofounders of Heard, Chef! Evyn Appel, Tommy Kramer, and Mikey Bocelli won 10 hours in consulting from Placers, 10 hours of consulting from Epic Marketing Consultants, five hours of accounting from Belfint Lyons Shuman, $1,000 in ShopRite gift cards and $7,000 from the judges.

Honoring innovation with the Blue Hen 17&43 Awards

As the day unfolded, the spotlight shifted to the Blue Hen 17&43 Most Promising Venture Awards, honoring 17 innovative startups founded by alumni with exceptional growth potential. Recipients ranged from Archie, a data management platform, to Mental Health Literacy Collaborative, a venture addressing mental health challenges. These awards underscored the University’s impact beyond its campus, highlighting ventures that exemplify UD’s core values of innovation and community engagement.

Alumnus Dustin Parker, cofounder of Archie, an AI-powered end-to-end real estate operating system, received a 2024 Blue Hen 17&43 Most Promising Venture award.
Alumnus Dustin Parker, cofounder of Archie, an AI-powered end-to-end real estate operating system, received a 2024 Blue Hen 17&43 Most Promising Venture award.

A vision for the future

The event not only celebrated the entrepreneurial achievements of its participants but also set the stage for a future driven by collaboration, mentorship and innovation. The festival exemplified UD’s mission to empower the next generation of changemakers, equipping them with the tools to tackle global challenges and create meaningful solutions.

“This event is a testament to the power of ideas and the impact of an entrepreneurial mindset,” Freeman said. “It’s about building a community where innovation thrives, and every participant today is part of that legacy.”

From sustainable fashion to tech-driven solutions, the Innovation Fest proved that the spirit of entrepreneurship at UD is not only alive but flourishing, promising a brighter, more innovative future.

About Horn Entrepreneurship

Horn Entrepreneurship serves as the creative engine for entrepreneurship education and advancement at the University of Delaware. Currently ranked among the best entrepreneurship programs in the U.S., horn Entrepreneurship was built and is actively supported by successful entrepreneurs, empowering aspiring innovators as they pursue new ideas for a better world.

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