The University of Delaware Division of Professional and Continuing Studies (UD PCS) has launched a new social media marketing course, Advanced LinkedIn Marketing, designed for students with fundamental to midlevel social media marketing skills.

This online, on-demand, self-paced course will help them:

• Master a go-to platform for B2B marketing: With over 1 billion members globally, LinkedIn is the place for companies to connect with potential clients.
• Understand industry trends: This course explores the latest trends, tools and best practices for successful LinkedIn marketing.
• Improve lead generation and conversion: Learn how to use LinkedIn’s advanced targeting features.
• Measure and analyze performance: This course explains how to use LinkedIn analytics to measure marketing success.
• Gain hands-on experience: This course provides hands-on experience with LinkedIn’s tools and features.
• Boost career prospects: Expertise in LinkedIn marketing opens new career opportunities in marketing, sales and business development.

Advanced LinkedIn Marketing joins two long-standing, popular UD PCS social media course offerings, Foundations of Social Media Marketing and Foundations of Digital Marketing. These online courses can be started at any time and provide the fundamentals needed by aspiring social media marketers.

Upon successful completion of any of the three courses, participants earn digital course badges to be displayed on their social media profiles.

Learn more about the social media courses UD PCS offers to advance professional development and business objectives at https://www.pcs.udel.edu/socialmedia.