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A conversation with Tracy Shickel

Meet the woman taking UD's STAR Campus to the next level

As a child from Newark touring the Chrysler assembly plant with her uncle, Tracy Shickel never dreamed this site would one day become STAR Campus, a 272-acre innovation hub tasked with solving the world’s most pressing problems. And she never dreamed that she’d one day be an integral part of this ecosystem, working to pair UD researchers with industry and community partners. “Life is a boomerang,” says Shickel, BE87. Here, the associate vice president of corporate engagement (and a skip of a recreational curling team) reflects on her job, her UD pride and some of the reasons STAR’s future looks so bright.  

 

What does your average day look like? I think of myself as a UD concierge. I focus on growing the impact of UD innovation, and that’s accomplished through various corporate partnerships, so I spend a lot of time aligning internal and external parties—fact-finding and figuring out where the common interests might be.

What does that process look like? It’s all relationship management. We have 30 tenant organizations on STAR Campus, so I get to know them, their business models and what they need to grow. Then I facilitate those connections. It feels a little like a hobby of mine: putting together jigsaw puzzles.

Biggest puzzle you’ve ever completed? 5,000, but the dog kept walking away with the pieces. 

"We're employing as many people on STAR Campus as the Chrysler plant did at its peak."

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Do you have a dream tenant? I’d say research companies are the dream tenants, although the arts and humanities have a place in an innovation ecosystem, too. During the pandemic, we worked on some cool projects, like using GIS technology to map all of the public artwork in Newark, or partnering with the Delaware Department of Transportation to get students’ motivational artwork displayed in bus and train stations.

Of all the STAR initiatives, which excite you most? The pandemic certainly highlighted the importance of our work enhancing the U.S.’s ability to manufacture biopharmaceuticals. And then there’s our Fintech ecosystem, which will bring together thought leaders to address the financial health crisis in the U.S. I can’t wait to see what comes out of this, because if our society can’t crack financial health and equity, we’re doomed. 

Is there a way to quantify the economic impact of all this for the state? Those assessments are underway, but in our rough calculations, we’ve determined we’re employing as many people on STAR Campus as the Chrysler plant did at its peak.

There are so many big promises emerging. Do you ever want to fold under the pressure of bringing this to fruition? There are a lot of big promises, but that’s what gets you out of bed in the morning. The possibilities are just so compelling. Don’t tell anybody, but I really do have the best job on campus.

What gives you hope? I see students of this generation, and I know their commitment to inclusive change is going to transform the way we innovate. And I see how UD’s commitment to sustainability, equity and inclusion is integral to our ecosystem. When you incorporate real care for people and the planet into your decision making, great things happen. 

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