UD Media Relations staffers are happy to assist journalists with interview requests for this expert.
302-831-NEWS
mediarelations@udel.edu
Experts
Ji Kyung Park
Assistant Professor
Business Administration
Areas of Expertise
- Studies consumer behavior and marketing.
- Examines how an individual's senses of self tie into what they buy, how they feels about products and how products purchased reinforce their sense of self.
- Links self esteem and social identity to marketing techniques.
In the News
South Dakota Public Broadcasting Network - Online
Contact Information
302-831-1777
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