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Food and Agribusiness Marketing and Management
Marketing and managing the food and fiber industry
Focus on an area of high need in the business world. Food and fiber industries constitute approximately 16 percent of the U.S. economy with a value of over $2.5 trillion and 20 million jobs. The production of food is only a small part of this total, with most of the effort, resources and jobs involved in creating and marketing products to consumers. The major focuses on the unique aspects of these industries, including food marketing, management and leadership, and entrepreneurship. Not only will you obtain a strong background in business principles, you will graduate with the knowledge of how the agribusiness sector operates and impacts domestic and world economies. The job market is hungry for students well trained in business but who also understand the unique nature and dynamics of the food and fiber industry.
AREAS OF STUDY
- Strategic Selling and Buyer Communication
- Food and Fiber Marketing
- Establishing and Managing a Food and Agribusiness Enterprise
- Accounting
- Business Management and Marketing
- Microeconomics and Macroeconomics
- Economics of Biotechnology and New Technologies
- Surveys and Economic Experiments
- Statistical Research Methods
CAREER OPTIONS
- Food Marketing
- Food Sales
- Produce and Food Brokering
- Investment Banking
- Agricultural Chemical Sales
- Market Analyst
- Pharmaceutical and Veterinary Medicine Sales
GRADUATE PROGRAMS
- Economics
- MBA
- Resource Economics
- Marketing
- Law
- Finance
- International Marketing
- Agribusiness Finance
What’s special about this program?
You will gain sound business training across two UD colleges, beginning with basic business principles, accounting and marketing coursework while adding the focus of food marketing, human resource management, strategic selling and buyer communication, economics of biotechnology, international trade, management of a new business, food retailing and buyer behavior. You will explore the food market system from the farm to consumer and learn to market food commodities from cereal and produce to poultry. Gain confidence working with data, performing statistical analysis, understanding consumer experiments and developing surveys. In addition, you will have an opportunity to enhance your undergraduate experience by joining our award-winning student chapter of the National Agri-Marketing Association where the group designs a marketing project and enters a nationwide competition against other universities each year.
Get Involved
Ag Ambassadors
Agricultural College Council (AgCC)
Alpha Gamma Rho Fraternity (AGR)
Alpha Zeta (AZ)
American Society of Landscape Architects Student Chapter
Animal Science Club
Beekeeping Club
Blue Hen Birding
Collegiate 4-H
Collegiate FFA
Entomology Club
Equestrian Team
Food Marketing Club
Food Recovery Network
Food Science Club
Horticulture Club
Hydroponics Club
Minorities in Agriculture, Natural Resources and Related Sciences (MANNRS)
Pre-Veterinary Club
Philadelphia Flower Show Club
Sigma Alpha Sorority (SA)
Students for the Environment
The Wildlife Society
| APEC135 | Introduction to Data Analysis
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| APEC150 | Economics of Agriculture and Natural Resources
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APEC212
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Food Retailing and Consumer Behavior |
| ECON101 | Introduction to Microeconomics
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| ENGL110 | Seminar in Composition
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| UNIV101 |
First Year Seminar
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MATH221 or 241
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Calculus |
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Foreign Language Requirement
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University and College Breadth Courses
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| ACCT207 | Accounting I
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| ACCT208 | Accounting II
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| APEC345 | Strategic Selling and Buyer Communication
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| COMM212 | Oral Communications in Business
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| ECON103 | Introduction to Macroeconomics
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| ENGL312 | Written Communications in Business
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Physical Science Requirement
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|
| University and College Breadth Courses |
| APEC305 | Management and Leadership Development
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| APEC316 |
Economics of Biotechnology and New Technologies
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| APEC404 | Food and Fiber Marketing
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| BUAD301 | Introduction to Marketing
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| STAT200 | Basic Statistical Practice
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Physical Science Requirement
|
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| University and College Breadth Requirements |
| APEC409 | Surveys and Economic Experiments
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| APEC410 | International Agricultural Trade and Marketing
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| APEC430 | Establishing and Managing a Food and Agribusiness Enterprise
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Course in the College of Business and Economics
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University and College Breadth Requirements
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| Electives |
