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Business Analytics
Business analytics turns raw data into information
With the rapid advances in information technologies, the volume of data generated has tremendously increased in recent years. These data are generated from various sources such as online transactions, mobile applications, sensors, video-capturing systems, and social media, and are arriving at a scale of terabytes or even petabytes. There are ample opportunities for businesses to gain managerial and strategic insights by gathering, cleaning, and analyzing these data.
AREAS OF STUDY
- Programming
- Math
- Business
- Statistics
- Visualization
- Oral and Written Communication
- Concentration in accounting, economics, finance, management, marketing, hospitality or operations management
CAREER OPTIONS
- Data analyst
- Business analyst
- Business systems analyst
- Process improvement analyst
- Technical analyst
What’s special about this program?
The Business Analytics (BA) major aims to educate students in the theories and methods of analyzing large volumes of data for gaining competitive advantages and strategic insights in today’s business world.
We focus on the following critical skill areas: Importing and pre-processing data, modeling and evaluating data, visualizing and communicating the results.
Get Involved
Accounting Students Association
Blue Hen Marketing Club
Blue Hen Economics Club
Blue Hen Investment Club
Entrepreneurship Club
Financial Management Association
Lerner College Student Advisory Board
Women in Business
Sample curriculum
MATH221
|
Calculus I |
ECON101
|
Microeconomics |
MISY160
|
Business Computing |
BUAD110
|
Basics of Business |
ENGL110
|
First-Year Writing |
MATH230
|
Finite Math with Applications |
ECON103
|
Macroeconomics |
|
University Breadth Courses
|
ACCT207
|
Accounting I |
| MISY261 | Business Information Systems |
| STAT200 | Basic Statistical Practice |
| ACCT208 | Accounting II |
| MISY225 | Introduction to Programming Business Apps |
| MISY262 | Fundamentals of Business Analytics |
| BUAD345 | Decision Analysis and Visualization |
| University Breadth Courses and/or Foreign Language |
| BUAD301 |
Introduction to Marketing |
| BUAD306 |
Service & Operations Management |
| BUAD309 |
Organizational Behavior |
| FINC311 |
Principles of Finance |
| MISY330 |
Database Design & Implementation |
| COMM212/HOSP230 |
Oral Communication in Business or Executive Presentations & Professional Development |
| BUAD346 |
Analytical Decision Making |
| MISY331 |
Machine Learning for Business |
| Concentration Course |
|
| Analytics Elective |
| BUAD445 |
Business Analytics Capstone |
| Concentration Courses |
|
| Ethics Course |
|
| Analytics Electives |
|
| Discovery Learning Experience |
|
| University Breadth Courses and/or Foreign Language |
