Public Relations Concentration or Major

Master the art of strategic communication with an M.B.A. in Public Relations, where you'll deepen your expertise in crafting compelling messages and managing complex PR campaigns. Customize your degree with a concentration requiring nine credits or delve deeper with a major spanning 15 credits.

Sample Courses

COMM 727 PR Management - 3 Credits

Through case studies, learn strategies that public relations practitioners need to know to successfully manage issues and communicate effectively with external audiences, including news media.

COMM 728 Strategic Communication and Persuasion - 3 Credits

Learn how influence is created and resisted through communication in various settings, including personal relationships, public relations, advertising, and political campaigns.

COMM 719 Reputation Management - 3 Credits

Develop a comprehensive overview of reputation management both offline and online through case studies and leading models. Students will gain an understanding of the components and drivers of corporate reputation and potential risks.

With an M.B.A. in Public Relations, you’ll be entering an occupation projected to grow by 6% by 2032—higher than the average job growth rate—and be ready to take on dynamic roles such as political strategist or chief branding officer.

The Career Outcomes website reports what our graduates do, where they work and the salaries they make.

Still have questions?

Please visit the Frequently Asked Questions section of the online M.B.A. program page.