ONLINE MBA: Digital & Social Media specialization
Master the future of marketing with our online MBA in Digital & Social Media. Learn the cutting-edge skills and insights of online engagement and brand management to advance in fields like communications and media management.
Complete 9 credits for the Digital & Social Media concentration or 15 credits for the major.
GMAT/GRE
Optional
$1,069
Cost per Credit
100%
Asynchronous
With Your MBA in Digital & Social Media, You Will:
- Master enterprise-level digital and social media management.
- Learn to effectively engage target audiences.
- Use data analytics to enhance your impact on organizational objectives.
Digital & Social Media Concentration or Major
Expand your digital knowledge and hone your business skills by specializing your MBA in Digital and Social Media. Complete the concentration with nine credits, or pursue the major with 15 credits.
Sample Courses
COMM734 Digital Media Content Strategy - 3 Credits
Discover how compelling digital content can be essential to accomplishing business goals. Topics include creating content for multiple platforms, measuring success, and analyzing the competitive landscape.
COMM 735 Social Media Management - 3 Credits
Gain knowledge of social media ecosystems and social business models. Students will analyze data to extract audience insights, develop and implement strategies, and ultimately become a skilled social media practitioner.
COMM 719 Reputational Management - 3 Credits
Develop a comprehensive overview of reputation management both offline and online through case studies and leading models. Students will gain an understanding of the components and drivers of corporate reputation and potential risks.
The online MBA in Digital and Social Media will let you tap into one of the fastest growing in-demand skills for 2024. Occupations in this field are projected to increase by 6% by 2032—higher than the average job growth rate.
The Career Outcomes website reports what our graduates do, where they work and the salaries they make.
Answers to Common Questions
You can earn your degree in as few as 12 months full-time, or complete the program part-time at your convenience.
Yes. The online MBA at the University of Delaware is delivered through the Alfred Lerner College of Business and Economics, which has been accredited by AACSB International (the Association to Advance Collegiate Schools of Business) for more than 50 years. AACSB accreditation is the highest standard of accreditation for business schools in the world, and a distinction fewer than 6% of business schools worldwide have earned.
Under certain conditions, we may be able to accept graduate credit from other institutions:
- The institution must be AACSB-accredited;
- The class must carry a grade of B or better (not a B-); and
- The class must have been completed within the past five years.
Per University policy,
- Only 9 graduate credits may be transferred in.
- Credits are not transferred until the student has completed nine credits of graduate work at the University of Delaware.
- Only earned credits transfer, not earned grades.
- Courses must have been conducted over a ~14 week semester for all credits to transfer. Credits from schools on 10-week quarters will be transferred at 2/3 value.
- Students who wish to transfer credits to the University of Delaware must provide a course syllabus (not a course description) for each course being considered and official transcripts showing the courses and grades. You may need to contact your prior institution for copies of course syllabi.
You do not need to officially declare a major or concentration until graduation although we suggest that you meet with your advisor to be sure that you are on the right track to earn the major or concentration that you want. You are not required to choose a major or concentration. If you want to pursue a General MBA, you may choose five unrelated graduate elective courses for a total of 15 credits.
You can also choose from the following options. Please keep in mind that the actual credit count may vary depending on your course waivers and course transfers.
MBA with a major and a concentration: 15 credits for the major + 9 credits for the concentration (the program will be 53 credits).
MBA with a double major: 15 credits for the 1st major + 15 credits for the 2nd major (the program will be 59 credits).
MBA with a double concentration: 9 credits for the 1st concentration + 9 credits for the 2nd concentration (the program will be 47 credits).
To be successful in the UD Lerner MBA program, you must demonstrate strong analytical and quantitative skills through prior academic work and/or recent professional experience. Applicants who are otherwise qualified for admission, but lack successful coursework in non-introductory Statistics, Calculus, Linear math classes, or work experience, may be asked to complete at their expense an MBA Math course in order to be admitted to the program. This will be communicated upon the completion of the Admissions Committee’s review of the full application.
Course waivers are granted for certain courses only and may be granted when all of the following criteria are met:
You have earned a bachelor’s degree from an AACSB-accredited institution within the past 5 years.
You have successfully completed at least 6 credits of undergraduate coursework in the related discipline with a grade of “B” or better in each course.
Except as noted below, at least 3 of the above credits are in a course at the intermediate level.
All course waivers are subject to individual review and require the submission of syllabi for all non-UD courses. Meeting the above guidelines does not guarantee that a course waiver will be granted.
Students in the MBA program may have up to 12 credits of course waivers and 9 credits of course transfers but no more than 12 credits combined between the two. A minimum of 32 graduate credits must be taken at the University of Delaware.