Digital & Social Media Concentration or Major

Expand your digital knowledge and hone your business skills by specializing your M.B.A. in Digital and Social Media. Complete the concentration with nine credits, or pursue the major with 15 credits.

Sample Courses

COMM734 Digital Media Content Strategy - 3 Credits

Discover how compelling digital content can be essential to accomplishing business goals. Topics include creating content for multiple platforms, measuring success, and analyzing the competitive landscape.

COMM 735 Social Media Management - 3 Credits

Gain knowledge of social media ecosystems and social business models. Students will analyze data to extract audience insights, develop and implement strategies, and ultimately become a skilled social media practitioner.

COMM 719 Reputational Management - 3 Credits

Develop a comprehensive overview of reputation management both offline and online through case studies and leading models. Students will gain an understanding of the components and drivers of corporate reputation and potential risks.

The online M.B.A. in Digital and Social Media will let you tap into one of the fastest growing in-demand skills for 2024. Occupations in this field are projected to increase by 6% by 2032—higher than the average job growth rate.

The Career Outcomes website reports what our graduates do, where they work and the salaries they make.

Still have questions?

Please visit the Frequently Asked Questions section of the online M.B.A. program page.