Digital and Social Media Specialization Courses

COMM 732 Social Media Campaigns - 3 Credits

An examination of social media theories and management practices. Explore how to manage a brand on social media and how to create a social media strategy for any organization or individual. Students conduct social media research, execute a social media content analysis, and develop a strategic social media plan.

COMM 719 Reputation Management - 3 Credits

This course provides a comprehensive overview of reputation management both offline and online. Through cases, instructional readings, and leading models, students will gain an understanding of the components and drivers of corporate reputation and potential risks.

COMM 731 Integrated Marketing - 3 Credits

Explores how various elements of marketing can work together in fully integrated campaign plans. Students will learn how to define their audience, establish key performance indicators, measure results, and optimize the experience for the user.

COMM 733 Writing for Digital Media - 3 Credits

Focuses on crafting and structuring written work so that it may be easily translated to various platforms and can reach the widest possible audience. Different writing processes will be used to demonstrate new ways of thinking about information.

COMM 734 Digital Media Content Strategy - 3 Credits

Examine how compelling digital media content is essential in engaging site visitors and driving their behavior. Topics include the intersection of search engine optimization, social media, and content marketing strategies and the future of content strategy.

COMM 735 Social Media Management - 3 Credits

Gain knowledge of social media ecosystems and social business models. Analyze data to extract audience insights, develop and implement strategies, and ultimately become a skilled social media practitioner.

COMM 736 User Data Analytics - 3 Credits

This course emphasizes understanding which data collection method is best for a particular context. It features a focus on the use and interpretation of digital analytics, as well as data collection methods and basic statistics for digital sites and apps.

COMM 739 Topics in Digital Media - 3 Credits

Further examination of areas of interest within the areas of digital media. Topic areas explored could include social media, online consumer behaviors, digital political strategies, and digital health promotion.

COMM 756 Strategic Communication Writing - 3 Credits

Strong focus on honing students’ abilities to create effective strategic messages across many forms of mass media. Students create short and long strategic messages targeting specific demographic and psychographic audiences. Other topics include audience analysis, metrics, engagement, digital influence, and new media relations. PREREQUISITE: Public Relations Writing or Writing for Digital Media

ADDITIONAL ELECTIVES

COMM 740 Effective Health Communication - 3 Credits

Examine how communication professionals can improve communication among patients, providers, governmental agencies, and other stakeholders. A focus will be on the design, transmission, and evaluation of effective health promotional messages.

COMM 751 Digital Political Strategy - 3 Credits

Students will explore digital political strategies and learn how to use digital platforms to win and advance causes- whether working for a nonprofit, a business, a government agency, or political leader.

COMM 752 Sports Communication & Branding - 3 Credits

Examine how communication professionals can use sports culture to leverage brand awareness for sports organizations as well as gain a positive brand association for those companies whose identities are linked to sports. Look at what communication strategies can be used to advance the brand.

COMM 753 Media Analytics - 3 Credits

An introduction to the basic concepts and uses of media analytics. Included are an exploration of data acquisition about audiences, sources of commercial data, and an overview of some of the popular analytics platforms and tools.

COMM 754 Communication & Leadership - 3 Credits

An examination of the various leadership roles present in dynamic environments. Focus on organizational culture, conflict in organizational environments, socialization, power in professional relationships, and group and team communication.

COMM 723 Strategic Communication Campaigns - 3 Credits

An exploration of public communication campaigns, examining how the media can influence attitudes and behaviors related to issues of politics, health, or society.