Kent Wissinger

Biography

Teaches COMM 721: Public Relations Campaigns and COMM 727: PR Management​

Kent Wissinger is a public relations veteran with deep experience in strategic communications, crisis management, media relations, public affairs, and online communications. He’s managed many successful communication initiatives over nearly three decades in the private sector, not-for-profit space, and federal and state government.

Kent is a crisis communications manager at a large global investment company. He coordinates reactive and proactive responses to a wide range of crises and reputation issues globally. Previously, he oversaw Corporate Communications at Wilmington Trust, the wealth and investment management arm of M&T Bank, one of the top 20 U.S. banks. Before that, Kent managed corporate communications for M&T Bank’s Pennsylvania market.

Earlier roles include serving as Director of Marketing and PR for the Harrisburg Symphony, Press Secretary at the Pennsylvania Department of Revenue, and Press Secretary for a senior member of Congress. Kent began his career managing marketing communications for a large commercial printing company and at a commercial photography studio.

Kent is a dedicated advocate within the public relations industry. He served as national chair for the Financial Communications Section of the Public Relations Society of America (PRSA), and as a member of PRSA’s Investment Committee. He has served in leadership roles in the PRSA Mid-Atlantic District and in multiple regional chapters.