Greg Rossi
Biography
Teaches COMM 753: Media Analytics
Gregory Rossi is a University of Delaware alumnus with extensive experience in the broadcast media industry with expertise in digital strategy, integrated marketing, advertising, sales, and sales management. Rossi graduated from UD in 1994 with a Bachelor of Arts degree in communication.
As vice president of multimedia sales for The Walt Disney Company's advertising sales division, Rossi leads investment teams servicing properties owned and operated by WPP, a multinational advertising and marketing company.
Rossi advanced into roles of increasing responsibility over the years since joining The Walt Disney Company in 2003. He became the vice president of multimedia sales in 2012. In 2015, as head of sales and marketing for ESPN's X Games, he led efforts to reimagine the way ESPN goes to market. His clients also include Chrysler, Ford, Wendy's and Goodyear.
Rossi began his career at J. Walter Thompson and had tours at both Y&R and Universal McCann. At Universal McCann, Rossi led buying efforts for Coca-Cola across primetime, sports, and specials. Rossi helped integrated Coca-Cola into the inaugural season of American Idol, helping to bring the famous franchise to air in the US.
Rossi lives on Long Island, New York with his wife, Janine, and sons, Jackson and Ryan. He is a soccer coach for the Merrick Soccer Club and is a fan of NY FC, The NY Yankees, Rangers, and Giants.
