Alyson Cook
Biography
Teaches COMM 735: Social Media Management
An expert wordsmith with a decade of experience in integrated marketing, brand strategy, public relations, and content creation, Alyson leverages data and compelling storytelling to create results-focused campaigns that drive increased awareness, ROI, web traffic, and a larger, more engaged social media community
She currently works as a product manager at Dexcom, a medical device company producing continuous glucose monitors for people with diabetes, where she manages the company’s Follow app. Prior to this role, she was responsible for building Dexcom’s social media from the ground up, successfully establishing the program as a C-suite and investor-recognized competitive advantage.
Alyson has an M.S. in Public Relations and Corporate Communications with a Concentration in Corporate and Organizational Communications from New York University and a B.A. in Speech Communications from University of La Verne.
