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Online Strategic Communication Master's Degree

With a Master of Arts in Strategic Communication from UD, you’ll enhance your ability to develop persuasive messages using theories of communication, digital content creation skills and industry-specific techniques utilized in today’s emerging media.

 

Graduate ready to enter and advance in several leading-edge communication careers. We offer two specialization options in Public Relations or Social Media, or the ability to customize your electives to match your career goals.

PROGRAM BENEFITS

Program Outcomes

 

In the online Master of Arts in Strategic Communication from UD, you’ll study the principles, theories, research practices and ethics of strategic communication. Then, you can specialize your skill set for the communication career you’re aiming for.

You will:

- Develop a deeper understanding of strategic communication and acquire the skill set necessary to apply what they learn in the professional world.

- Design and implement research for their organizations.

- Design, implement and evaluate communication campaigns.

- Deliver recommendations for the future of projects and issues they may face in their careers.

- Write for multimedia with a professional audience in mind.

- Analyze and evaluate competitors’ strategic communication efforts.

For an insider’s look into the field of strategic communication, view the recordings from our Inside the Industry speaker series.

Virtual Open House

Upcoming Open House

2024 Education A-List Nominee (Presented by PR News)

An Award-Winning Program

 

The Online Master of Arts in Strategic Communication program was featured on the esteemed PRNEWS 2024 Education A-List.

This accolade celebrates the commitment of higher education institutions to fostering career advancement within the fields of public relations and communications.

More information about the Strategic communication m.a.

Digital and Social Media

Set yourself apart with skills in managing enterprise-level digital and social media, reaching your target audiences with precision and using data analytics to measure and improve your impact on goals for businesses, organizations and nonprofits.

View program

 

Public Relations

Learn to develop a public relations campaign and persuasive messaging including the writing of press releases, features, profiles, public service announcements and more. Join this growing field on behalf of nearly any organization.

View program

 

Customized Degree Option

If you’re interested in a particular selection of electives to match your career goals, the online Master of Arts in Strategic Communication allows you to select any five elective courses.

Online Master of Arts in Strategic Communication Application Process

Our graduate application system is designed to put you in control of the application and all documents associated with it.

 

You’ll need:

1. A completed online application

2. A bachelor’s degree in any academic background from a regionally accredited institution

3. A current résumé

4. A GPA of at least 3.0. (If your GPA is below 3.0, you should still apply, as we take your strengths and skills in other areas into account.)

5. Unofficial copies of your transcripts (we'll need official versions once you're admitted)

6. Letters of recommendation

7. A personal statement

The curriculum for UD’s online M.A. in Strategic Communication includes 30 credit hours of cutting-edge strategic communication courses, covering topics such as social media management, public relations campaign planning, digital media strategy, strategic communication theory and research. Choose a specialization or build your own with a customizable curriculum tailored to your career.

You can complete the online Master of Arts in Strategic Communication in as little as 18 months, or you can study part-time at the pace that best fits your schedule.

 

Core Courses

COMM 702 Principles of Strategic Communication - 3 Credits

An introduction to the world of strategic communication practice in the 21st century. This course will strike a balance for students between an academic perspective—through academic research and questioning the overall role of strategic communication—and a practicing perspective—through increasing familiarity with the field.

 

COMM 703 Communication Research - 3 Credits

An introduction to quantitative and qualitative research methods in communication, including survey research and focus groups, to be used in professional and applied settings.

 

COMM 706 Communication Theory - 3 Credits

An exploration of major theories and perspectives on how to understand public communication and its influence on organizations, individuals, and our society.

 

COMM 707 Communication and Ethics - 3 Credits

Students apply classic ethical theory to current communication ethical dilemmas, including both interpersonal and media communication. Topics will include truth and deception, privacy, and persuasion. This course features an emphasis on digital communication.

 

COMM 769 Strategic Communication Capstone - 3 Credits

Students identify a communication-related project, conduct research or design a relevant project or campaign, and deliver recommendations. This course offers the opportunity to apply knowledge and skills gained through coursework.

We’re Committed to Affordability

$1069 Per Credit Hour

You could fund your program by receiving a grant, qualifying for federal or private loans, utilizing military benefits or pursuing employer tuition reimbursement. Our dedicated admissions and financial personnel will help you through the process, including enrolling in a payment plan if applicable.

Career Expectations

Whether you’re new to the field or seeking advancement in your current role, UD’s online Master of Arts in Strategic Communication gives you the knowledge base, research skills, industry techniques and career services you need to reach your goals.

 

Known for Excellence

UD was ranked among the Top 50 in College Factual’s 2023 Best Colleges for Communication & Media Studies.

 

Potential Careers

With a master’s in strategic communication, you’ll also be able to pursue leadership positions with titles such as:

  • Communications Director
  • Strategic Communications Manager
  • Director of Internal Communications
  • Corporate Communications Consultant
  • Social Issues Advocate
  • Marketing Director
  • Political Strategist
  • Chief Branding Officer

 

Example Salaries

  • Public Relations Manager - $118,430 per year
  • Social Media Director - $75,466 per year
  • Communications Director - $71,597 per year
  • Communications Manager - $66,384 per year

 

Communication Career Outlook

  • About 7,600 openings for public relations and fundraising managers are projected each year, on average, between 2019 and 2029.
  • The average base salary for those with a Master of Arts in Strategic Communication is $63,000 per year.
  • Social media directors with strategic communication, marketing and management skills can earn up to $16,000 more per year.

Check here regularly for Virtual Open Houses and Live Webinars with industry professionals.

Alyson Cook

Bio: An expert wordsmith with a decade of experience in integrated marketing, brand strategy, public relations, and content creation, Alyson leverages data and compelling storytelling to create results-focused campaigns that drive increased awareness, ROI, web traffic, and a larger, more engaged social media community

She currently works as a product manager at Dexcom, a medical device company producing continuous glucose monitors for people with diabetes, where she manages the company’s Follow app. Prior to this role, she was responsible for building Dexcom’s social media from the ground up, successfully establishing the program as a C-suite and investor-recognized competitive advantage.

Alyson has an M.S. in Public Relations and Corporate Communications with a Concentration in Corporate and Organizational Communications from New York University and a B.A. in Speech Communications from University of La Verne.

Douglas Rozman

Bio: Doug Rozman is a senior communications leader and educator with deep expertise in corporate reputation and integrated communication programs. He specializes in brand reputation, digital and traditional media, employee engagement, corporate social responsibility, and crisis management. Over the past two decades, Doug has led communication functions for iconic B2B and B2C brands in fin-tech and financial services, including HSBC Bank, BNY Mellon, CIT Group, TD Bank, MasterCard and Daimler Financial.

He has been a graduate-level adjunct instructor in strategic communications, employee communications and reputation management since 2012. Doug thoroughly enjoys teaching and mentoring the next generation of public relations and corporate communications leaders. He is currently Managing Principal at CommuniVation Consulting, offering clients a wide range of innovative strategic communications services.

Jennifer Heinly

Bio: ​Jennifer Heinly has more than 30 years of experience in public relations and marketing, including an MBA. Current and past clients include those in the health care, legal, high tech, publishing, construction/engineering services, sports marketing, food, insurance and financial service industries.

Heinly holds a master's in business administration from Pepperdine University, Malibu, Calif., and a bachelor's in communications from California State University, Fullerton, Calif.​

Heinly's current areas of expertise include media relations, news release/article writing, and public relations/marketing planning.

While working for several advertising and public relations agencies in Southern California and Denver, Heinly's account experience included computer peripherals and software, telecommunication, electronic components, real estate, state government, non-profit, travel, financial services, education, sports promotion/marketing, and medical.

Heinly is an adjunct PR professor at both Concordia University and Vanguard University in Orange County, Calif. She was also recently hired by the University of Delaware as an adjunct professor for the University's brand new online Masters in Strategic Communications program.

Heinly is the past Chair IPA Section of PRSA; past Programming Chair for IPA Section of PRSA; past president of the International Association of Business Communicators, Colorado Chapter; and a past member of the Colorado Sports Council, Short Track Speed Skating Championships committee.

She has also spoken on marketing and public relations on behalf of the following organizations:

  • Colorado National Bank, Small Business Division
  • Institute of Certified Financial Planners, Colorado Society
  • Aurora Association of Life Underwriters
  • Colorado Municipal League
  • Greater Denver Chamber of Commerce, New Business Breakfast Club
  • Women Business Owners' Network
  • Longmont Chamber of Commerce
  • Small Business Development Center

Joe Schulz

Bio: Joe Schulz currently serves as Corporate Vice President, Internal Communications at New York Life Insurance Company, focusing on human resources communications and acting as communications advisor to the company's chief human resources officer.

Prior to New York Life, he worked for twelve years at Time Warner (later WarnerMedia) in communications roles of increasing responsibility. He brings more than twenty years' experience as a professional writer and storyteller, with extensive experience leading content development and strategy in employee communications and digital platforms, including corporate- and enterprise-targeted intranets, streaming video and executive communications.

Mr. Schulz is a member of the Public Relations Society of America and holds a Bachelor of Arts degree in Communications and Media from the City University of New York.

Jamie Finn

Bio: Jamie Farnsworth Finn is a journalist turned content strategist and digital consultant. She is a freelance writer and head of content for M.T. Deco, a multidisciplinary digital agency. She also serves on the advisory board of the Center for Journalism Ethics at the University of Wisconsin – Madison. 

Previously, Jamie led the content and digital strategy for NBC News’ education division, growing its parent-facing website into a two-time Webby Award-winning destination for more than a million annual visitors. She also produced multiple live broadcasts on education while simultaneously spear-heading digital engagement to enhance and maintain the broadcasts’ reach.

Prior to honing her digital chops, Jamie was a producer at NBC News and CBS News where she covered a range of stories from politics to feature stories and everything in between. She started her career as a page at CBS News and worked her way up to producing for the CBS Evening News with Katie Couric before moving to NBC News to work on Rock Center with Brian Williams, a newsmagazine show. She earned her B.A. in journalism and women’s studies from the University of Wisconsin–Madison. She lives in Manhattan with her husband and young children. ​​

Keith Green

Bio: From the NBA hardwood to the NASCAR asphalt, to the exciting world of record breaking, Keith Green has three decades of experience transforming brands and companies. His creativity, along with his PR, marketing and sales expertise, have helped the organizations he has worked for consistently exceed sales goals and outperform revenue projections. Today, Keith brings that wealth of professional experience to his strategic communication consultancy business, Emerald Owl Communications.

In addition to his professional background, Keith has more than 10 years of teaching experience in various adjunct and fulltime roles. His philosophy is to bridge the gap between the classroom and workplace by sharing his experiences and connecting his students to other professionals for networking, internship and job opportunities.

Keith's work experience includes a fun and exciting journey in sports and entertainment. He spent more than three years in B2B marketing and sales as a VP at Guinness World Records, six years in the NBA for the Philadelphia 76ers, nine years as the as Director of Public Relations for two different NASCAR tracks, and eight years as SVP at award-winning Synergy, an event marketing agency in New Jersey.

Keith received a bachelor's in journalism and a master's in sports administration from Temple University. He lives in New Jersey with his wife Donna, their 14-year-old son, Gavin, and their dogs, Brew and Doc. When he's not cheering on his favorite Philadelphia sport teams, including his beloved Temple Owls, he can be found playing golf, cooking, spending time with his family on the New Jersey beaches, and educating others about autism through the non-profit he formed in 2015, the Autism MVP Foundation.

Bill Wohl

Bio: A highly regarded communications and marketing executive, Wohl is globally recognized for leadership in crisis communications. His consultancy helps companies with crisis communications; repositioning brands and products for growth acceleration with differentiated messaging; and for his notable expertise in CEO and C-suite counsel through succession, M & A, activist investors, and litigation. He brings experience in diverse industries, across global markets, and at companies from the Fortune 10 to the Fortune 500, working as in leadership roles at SAP – where he reported to the CEO and led CEO, PR, analyst relations, crisis, and field communications. 

Wohl is the executive vice president of corporate communications at Hotwire, one of the world's leading PR and communications agencies. He works with clients of all sizes on a range of communications assignments, including crisis, product launch, company branding, messaging, event strategy, CEO counseling and company funding/IPO readiness projects.

Wohl was the chief communications officer at Hewlett Packard when the company had revenue of $120 billion annually with 300,000 employees. He was chief communications officer at data management leader Commvault. Most recently, he was head of brand & communications at United Rentals, a $9 billion revenue leader in the construction equipment rental space. Wohl is a member of the prestigious Arthur Page Society for Chief Communications Officers. Wohl has been a volunteer firefighter and EMT for the last 40 years with the West Grove Fire Company, located in southeastern Pennsylvania.

Kent Wissinger

Bio: Kent Wissinger is a public relations leader with deep experience in strategic communications, crisis management, media relations, public affairs, and online communications. He's managed many successful communication initiatives over more than two decades in the private sector, not-for-profit space, and federal and state government.

Kent is currently the Communications Manager for U.S. and Canada for SIG Combibloc, a top global manufacturer of food and beverage packaging solutions headquartered in Switzerland. Previously, he was Corporate Communications Manager at Wilmington Trust, the wealth and investment management arm of M&T Bank, one of the top 20 U.S. banks. Kent also managed corporate communications for M&T Bank's Pennsylvania market.

Before that he was Director of Marketing and PR for the Harrisburg Symphony. He also served as Press Secretary for a senior member of Congress, and was Press Secretary at the Pennsylvania Department of Revenue. Earlier in his career, Kent managed marketing communications for a large printing company and a commercial photography studio.

Kent is a dedicated advocate within the public relations industry. He served as national chair for the Financial Communications Section of the Public Relations Society of America (PRSA), and is a member of PRSA's Investment Committee. Kent is a board member of the PRSA's Mid-Atlantic District. He also serves as a social media director for the Delaware Chapter of PRSA.

Shirley Johnson

Bio: Award-winning communications professional who has worked in the healthcare industry including large and small pharmaceutical companies, entertainment, consumer and nonprofit with agency and inhouse experience.

Received numerous industry awards including PRSA 2016 Florida Radiance Award for Crisis Communications, 2014 Medical, Marketing & Media Award for Cuida tu Don, 2016 Big Apple Award and 2011-12 Mercury Excellence Award for Partners Against Pain.

Managed FDA product launches, multicultural programs, celebrity campaigns, crisis communications, and advocacy programs.  Clients included Arbor Pharmaceuticals, Laser Spine Institute, March of Dimes, United Way, New York Academy of Sciences, Eli Lilly, Proctor & Gamble, Bayer Consumer Care, Best Buy, Cancer Treatment Centers of America and Philips Medical Systems.

Entertainment production experience working for The Oprah Winfrey Show and supervised celebrities awareness campaigns.

Garnered national broadcast and print placements including Today Show, the View, Wendy Williams, Time, NY Times, Newsweek, USA Today, CNN, Atlanta Journal Constitution and other leading dailies, weeklies and national media outlets and blogs.

Graduate of University of Georgia school of journalism (BA degree) and Seton Hall University in Public and Corporate communications (MA degree).

​​Board president of Women Mentoring Network, board member of Volunteer Center of Stamford, CT and past treasurer of Public Relations Society of America.

Greg Rossi

Bio: Gregory Rossi is a University of Delaware alumnus with extensive experience in the broadcast media industry with expertise in digital strategy, integrated marketing, advertising, sales, and sales management. Rossi graduated from UD in 1994 with a Bachelor of Arts degree in communication.

As vice president of multimedia sales for The Walt Disney Company's advertising sales division, Rossi leads investment teams servicing properties owned and operated by WPP​, a multinational advertising and marketing company. ​​​

Rossi advanced into roles of increasing responsibility over the years since joining The Walt Disney Company in 2003. He became the vice president of multimedia sales in 2012. In 2015, as head of sales and marketing for ESPN's X Games, he led efforts to reimagine the way ESPN goes to market. His clients also include Chrysler, Ford, Wendy's and Goodyear.

Rossi began his career at J. Walter Thompson and had tours at both Y&R and Universal McCann. At Universal McCann, Rossi led buying efforts for Coca-Cola across primetime, sports, and specials. Rossi helped integrated Coca-Cola into the inaugural season of American Idol, helping to bring the famous franchise to air in the US.

Rossi lives on Long Island, New York with his wife, Janine, and sons, Jackson and Ryan. He is a soccer coach for the Merrick Soccer Club and is a fan of NY FC, The NY Yankees, Rangers, and Giants.

Steve Momorella

Bio: ​Steve Momorella has 30 years of experience in digital technology, developing public relations and marketing software for clients around the world. As the owner of an Internet software and services company, Momorella helped Fortune 500 companies, small startups, non-profits, and government organizations navigate the digital communication landscape. He teaches and develops public relations courses at the University of Delaware and Western Kentucky University.

Brian Southwell

Bio: ​Brian Southwell, Ph.D., is senior director of the Science in the Public Sphere Program at RTI International, an independent, nonprofit research institute based in North Carolina. He also is adjunct professor of Internal Medicine with Duke University and a graduate faculty member and Adjunct Associate Professor in Health Behavior at the University of North Carolina at Chapel Hill. Southwell has published widely on topics such as public understanding of science, human memory, and the social diffusion of information.

He co-founded the Duke Program on Medical Misinformation, a clinician training initiative to improve patient-provider conversations about misinformation, and also has published a book and various articles about misinformation as a threat to society. He has organized a variety of summits and convenings, such as the Misinformation Solutions Forum sponsored by the Rita Allen Foundation in conjunction with the Aspen Institute. In addition, Southwell created and hosts The Measure of Everyday Life, a public radio show that translates research for general audiences, on WNCU, a station based at North Carolina Central University in Durham, North Carolina.

Jonathan Starkey

Bio: ​Jonathan Starkey, a former reporter and communications director to Delaware Governor John Carney, now works as director of Corporate Communications at Sallie Mae in Newark. As communications director and deputy chief of staff in Governor Carney's office from 2016 to 2022, Jonathan led public messaging efforts statewide, helping shape and pass priorities including historic new funding for low-income students and English learners, paid parental leave, raising the tobacco-purchasing age to 21, and the largest infrastructure plan in Delaware history.

Jonathan also managed COVID-19 messaging and communications for Governor Carney and the State of Delaware throughout the pandemic. Previously, he covered politics and business for The News Journal in Wilmington and Dover. Jonathan has an M.A. in Journalism from New York University.

Frequently Asked Questions

Admissions

The first step toward applying for this program is to complete your online application through the graduate student Application Management System.

To apply for this program, you’ll need:

  • A completed online application
  • A bachelor’s degree in any academic background from a regionally accredited institution
  • A GPA of at least 2.8 on a 4.0 scale
  • GRE/GMAT scores (An exam waiver is available)

No entrance exams are required for admission into this program. Contact an admissions counselor for more information on how to obtain an exam waiver.

You can transfer up to nine credits from any accredited college or university. Graduate credits earned at another institution (but not used in the completion of another graduate degree) will be evaluated at your written request for any course except for the capstone. Contact an admissions counselor for more information about transferring your prior credits.

Yes, we offer an on-demand Virtual Open House so you can learn more about the online Master of Arts in Strategic Communication program. In this video, our program director presents information about admissions, curriculum and career outcomes. View Now.

You may start this program in the fall, summer or spring semesters. Applications are accepted at any time up until a week before classes begin. Applicants are considered for admission on a rolling basis, which makes now the perfect time to apply.

Career Outlook

With this degree, you’ll qualify for growing opportunities in strategic communication careers. You could pursue a role as a communications manager or director, public relations specialist, digital media specialist, social media manager and more. View Career Outcomes to see common career titles and salaries.

Yes. Career Center resources include help with interview preparation, developing a resume and cover letters, tips for networking, and more. The Career Center also offers a variety of career fairs and meetups throughout the academic year. Most events are open to all matriculated UD students and alumni. Learn more about specific career fair event details and registration information. Additionally, students can access Handshake, the one-stop shop for all jobs and other career resources.

Curriculum

Canvas, which is currently used by over 2,000 schools throughout the United States.

No, this program does not follow a cohort model.

Because all features of this degree program are 100% online, there are no residency or fieldwork components required.

Yes, you can complete the online program with your choice of a Public Relations specialization or a Digital and Social Media specialization. A third completion option is your choice of electives that best suit your career goals.

You’ll take a total of 10 courses in the online program, five of which are core courses required of each student. For the remaining five courses, you can choose one of two specializations (Digital and Social Media; Public Relations) or any combination of elective courses that best suits your career goals.

This program includes 30 total credit hours of cutting-edge strategic communication courses, covering topics such as social media management, public relations campaign planning, digital media strategy, and strategic communication theory and research.

Time and Duration

You can complete our program in as few as 18 months with full-time study. Most students choose to study part-time and take an average of two to three years to complete the program.

If you choose to study part-time, you can take up to 5 years to complete the program.

Tuition and Fees

This program costs $1069 per credit hour.

For assistance determining the cost of your program, contact a helpful admissions counselor.

Estimated tuition, based on a total of 10 courses and 30 credit hours, is $25,500. The total tuition does not include other costs you may incur such as textbooks and the cost of living.

Choosing a specialization can provide you with an additional credential, enhance your skills set and put you ahead of the competition for your ideal strategic communication career.

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