Dr. D. M. Muir (“Deeˮ) (he/they)
Assistant Professor of Marketing
Department of Business Administration
Alfred Lerner College of Business and Economics
University of Delaware
Office: 307 Lerner Hall
Phone: +1(302) 831-1787
Professor Muir’s latest research focuses on using machine learning to understand (i) learning in consumer search patterns and (ii) latent consumer sentiment. Their interests extend to marketing pedagogy, with burgeoning research that develops and tests best practices for teaching new technologies in digital marketing and marketing analytics classes. Professor Muir teaches digital marketing and both developed and teaches the marketing analytics course to undergraduates and teaches marketing management, customer analytics, and digital marketing analytics to MBAs. They received their Ph.D. in applied economics with specialties in empirical industrial organization and quantitative marketing; M.A. in statistics; B.S. in economics with concentrations in finance and statistics; and B.A. in economics with honors, all from the University of Pennsylvania.
- Quantitative Marketing (Structural)
- Empirical Industrial Organization
- Dynamic Consumer Search
- Applications of Machine Learning to Marketing
- “Everywhere and at All Times: Mobility, Consumer Decision Making, and Choiceˮ (with N. H. Lurie, J. Berger, Z. Chen, B. Li, H. Liu, C. H. Mason, G. Packard, J. Pancras, A. Schlosser, B. Sun, and R. Venkatesan), 2018. [Published Paper] (Customer Needs and Solutions)
- “Do Consumers Value Price Transparency?ˮ (with K. Seim and M. A. Vitorino), 2017. [Published Paper] (Quantitative Marketing and Economics)
Research in Progress:
- “Latent Investor Sentiment in ETF Marketsˮ (with M. Higgins), 2021.
- “Consumer Search with Learningˮ, 2020.
- “Search Revisits by Deviceˮ (with Y. Tsai), 2020.
- BUAD477, Fall 2021: Digital Marketing (Undergraduate)
- BUAD479, Fall 2021: Marketing Strategy for the Firm (Undergraduate)
The Matthew Lynn and Edna J. Muir Heritage Project
This page was created 6 September 2008 and last modified 7 August 2021.