David M. Muir’s Home Page


David M. MuirAssistant Professor of Marketing
Department of Business Administration
Alfred Lerner College of Business and Economics
University of Delaware

Office: 307 Lerner Hall
Email: muir@udel.edu
Phone: +1(302) 831-1787
Curriculum Vitæ


Dave’s latest research focuses on understanding consumer search patterns using machine learning to enable optimal personalized web services for consumers. Their interests extend to marketing pedagogy, with burgeoning research that develops and tests best practices for teaching new technologies in digital marketing and marketing analytics classes. Dave teaches digital marketing and both developed and teaches the marketing analytics course to undergraduates and teaches marketing management, customer analytics, and digital marketing analytics to MBAs. They received their Ph.D. in applied economics with specialties in empirical industrial organization and quantitative marketing; M.A. in statistics; B.S. in economics with concentrations in finance and statistics; and B.A. in economics with honors, all from the University of Pennsylvania.




This page was created 6 September 2008 and last modified 30 May 2020.