Blue Hen Poll

Official Information Site



About the Blue Hen Poll

This is the official information site for the 2010 Blue Hen Poll (BHP) project. The BHP is a public opinion survey designed to examine the attitudes and opinions of students at the University of Delaware (UD). The BHP is planned, marketed, and presented by UD students with faculty supervision. The goals of the project are to 1) inform the UD community (including on-campus, Newark, and surrounding areas of Newark) about what UD students think, how they feel, and what they do, 2) provide an outlet for students to have their opinions heard, and 3) to provide a social research opportunity for undergraduate students to learn about survey methodology and quantitative analysis.


The BHP is supported by generous funding from the University of Delaware's Social Sciences and History division in the College of Arts and Sciences, the Center for Political Communication , and the Department of Political Science and International Relations.

Methodology and Design

The 2010 Blue Hen Poll (BHP) focused on full-time undergraduate students enrolled at the Newark, DE campus as its population of interest. The topics on the poll were determined by members of the BHP research team, members of the UD Student Government Association (SGA), students on staff at the UD Review student newspaper, and other ad-hoc sources (e.g., taking comments from past polls, and asking students on the street). The Office of Institutional Research and Planning provided a random sample of 2,500 students from our population of interest. The research group decided on a web survey as the method of data collection because of the relatively low costs of involvement, and high convenience for both the research team and the students taking the survey. On March 14th, pre-notification emails were sent to the sample informing them that they had been randomly selected to take part in the "Blue Hen Poll," a "student designed" survey.

The actual survey link was emailed to the random sample on March 15th, and remained available until midnight on April 14th, 2010. Throughout the fielding period the sample received a total of six "reminder" notifications, two in the first seven days (March 16 and March 22), one in the second week (March 25), one during spring break (March 31), and two final reminder emails during the last week the survey was in the field (April 8 and April 11). Each of the reminders included a link allowing students to be removed from any further notifications; only 80 respondents "opted-out" of receiving further emails..

Approximately 1,117 students responded to the survey, a response rate of 43.3%. Of those students who responded to the survey, 87% completed the entire survey. The average completion time--trimmed for outliers--was between 14-18 minutes. In terms of accuracy, other things being equal, based on our sample size, our population size, and a 95% confidence level, we can estimate that the margin of error (MOE) for our study is + or - 2.8% (approx. 3%). This means that we are 95% confident the results from our sample will fall within about 3% of the true population.



PDF version of the 2010 BLUE HEN POLL Questionnaire

HTML version of the 2010 BLUE HEN POLL Questionnaire

Take the 2010 BLUE HEN POLL (this data will not be combined with the current data)



PDF versions of tables of responses from the 2010 Blue Hen Poll (Overall)

HTML version of crosstabs for items by classification (FR, SO, JR, SR)

Public Event "Poll Brief" Handout

May 4th Public Release Presentation Slides (Power Point slides in PDF format)


News about the Blue Hen Poll

UD Review article about the poll going to the field

Op-Ed: Blue Hen Poll a Serious Matter (student views)

UD Review article on BHP results


Contact and Further Information

For more information about this research or about the rights of research participants, or in case of research-related concerns, contact the Blue Hen Poll Research Team at bluehenpoll@udel.edu, the faculty supervisor David C. Wilson at dcwilson@udel.edu or 302-831-1935, or the Chair of the University of Delaware Human Subject Review Boards, University Of Delaware, Newark, DE  19716, 302-831-2136.