Jaehee Jung
Resources and Links
Biography
Expertise in fashion psychology and consumer culture; global brand management and marketing with a strong focus on luxury brands and industry issues.
Degrees
PhD The Ohio State University
MS The Ohio State University
BS University of Suwon, South Korea (Valedictorian)
Courses Regularly Taught
Apparel Brand Management and Marketing [FASH430]
Social Psychology of Fashion [FASH419]
International Fashion Consumers and Retailers [FASH355]
Research Analysis in Fashion Studies (Graduate level) [FASH800]
Fashion Travel Study Programs (France; Italy)[FASH321]
Sample Scholarship
Jung, J., Barron, D., Lee, Y-A., Swami, V. (2022). Social media usage and body image: Examining the mediating roles of internalization of appearance ideals and social comparisons in young women. Computers in Human Behavior, 135, 107307 https://doi.org/10.1016/j.chb.2022.107357
Yu, U-J., & Jung, J.(2018). Effects of self-discrepancy and self-schema on young women's body image and self-esteem after media image exposure. Family and Consumer Sciences Research Journal, 47(2), 142-160.doi: 10.1111/fcsr.12284
Jung, J. (2018). Young women's perceptions of traditional and contemporary female beauty ideals in China. Family and Consumer Sciences Research Journal, 47, 56-72. doi: 10.1111/fcsr.12273
Hennigs, N., Jung, J., Schmidt, S., Karampournioti, E., Wiedmann, K.-P., & Labenz, F. (2017). Sustainability excellence and brand experience in the cruise industry: A cross-cultural comparison. Luxury Research Journal, 1, 240-259. doi: 10.1504/LRJ.2017.10007778
Ashley, R., & Jung, J. (2017). #BlackBodiesMatter: Cross-cultural examiniation of black women's motivation to engage in body modification. Journal of Black Studies, 1, 1-21.
Jung, J. & Hwang, C. S. (2016). Associations between attitudes toward cosmetic surgery, celebrity worship, and body image among South Korean and US female college students. Fashion and Textiles, 3(17), 1-14. doi: 10.1186/s40691-016-0069-6
Honors and Awards
Invited Foreign Professor by Business School, Beijing Institute of Fashion Technology (BIFT), Beijing, China, 2019
Recipient of the Best Paper Award in Apparel, Textiles, and Merchandising for articles publied in Family and Consumer Sciences Research Journal, 2018
Top Contributor for Fashion Marketing Scholarship [Recognition in Hyun, Hahn, & Leslie, 2016, Clothing and Textiles Research Journal]
Editorial Board of the Journal of Global Marketing, 2016
Research Interests
Cultural Influences on Apparel Product Brand Management and Brand Equity
Appearance Ideals and Body Image Issues Across Cultures
Luxury Fashion Brand Management and Marketing
Consumer Perceptions and Attitudes Toward Counterfeit Luxury Goods
Social Media Influences on Body Image and Fashion Consumption